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Adidas
Update: Adidas Cancels Sneaker NFT Collaboration With FEWOCiOUS
The Adidas Originals x FEWOCiOUS collection was meant to include an NFT and a physical Adidas Originals Campus 00’s sneaker designed by the 20-year-old artist.

Adidas Releases Chapter 1 of Its ALTS Dynamic NFT Collection
Holders of Adidas' Into The Metaverse NFTs can burn their tokens to join the new dynamic NFT ecosystem.

From NFT to IRL
Kevin Wright, manager of global brand communications at Adidas joins Bright Moments founder Seth Goldstein and Ledger's VP of Communications Ariel Wengroff at Consensus 2022 to discuss the evolution of the crypto industry where NFTs are tied to physical experiences, representations and goods, as well as why IRL is an essential part of the NFT ecosystem. Moderator: Alejandro Navia, co-founder and president, nft now

Metaverse Platform The Sandbox’s SAND Token Surges 25% After Adidas Teases Partnership
SAND, the native cryptocurrency of the blockchain-based virtual world The Sandbox, has rallied 25% in the past 24 hours, hitting record highs above $7 and taking the weekly gain to 70%. This comes after Adidas seemed to confirm a relationship between the two companies. Is the metaverse going mainstream?
