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Airdrops
Airdrops, within the world of cryptocurrencies, refer to the distribution of free tokens or coins to individuals who hold a specific cryptocurrency or participate in a particular blockchain network. This practice is often employed by companies, protocols, and crypto exchanges to promote their projects, attract new users, and foster community engagement.
Are Airdrops Effective Marketing?
Everyone likes getting something for nothing, but distributing tokens is only worthwhile if it also attracts longterm builders and users rather than just momentary buzz.

Filecoin's Liquid Staker Glif Raises $4.5M, Hints at Token Airdrop
Glif's "liquid leasing" gives FIL holders a way to earn yield on their assets.

Blast From the Future: Can You Plagiarize Something Meant to Be Copied?
Devs for the Blast L2 are accused of stealing open-source code that’s available to all. Is that cheating, or a sincere form of flattery?

The Protocol: Ethereum Developers Warn on 'Diversity Problem'
In this week's issue, a focus on Ethereum's "diversity problem," the week's biggest blockchain project upgrades and highlights from Electric Capital's annual report on developer activity. PLUS: We've got an exclusive interview with a top architect behind the XRP Ledger.

Jupiter Targets JUP Airdrop for End of January
The Solana-based trading aggregator will test the longevity of the Solana frenzy.

The Protocol: Crypto Spring Is Airdrop Season With Tokens From Starknet, LayerZero
In this week's issue of The Protocol newsletter, we're covering Worldcoin's latest update, airdrop season, the new Bitcoin wallet from Jack Dorsey's company and the "data availability" network Celestia's market-moving plan to plug into Polygon's blockchain development kit.

Jito's Token Launch Pushed Competitor Marinade's MNDE to All-Time Highs
Marinade's market cap is dwarfed by Jito, though, despite being a bigger crypto ecosystem.

5 Strategies for Acquiring Users On-Chain
From airdrops to advertising, CoinList's Alex Topchishvili examines the effective ways crypto projects entice crypto traders to become longterm customers.

Optimism Quietly Rolls Out Third Community Airdrop
A further 570 million OP tokens have been allocated to future airdrops.

Arbitrum Airdrops $120M to Projects; Some Dump, Some Look to Bolster Themselves
Not everyone is aiming for community growth and market capture with the ARB stimulus.
