blockchain awareness

This year for the first time, Super Bowl viewers were shown advertisements from a number of crypto companies, including Coinbase, FTX, Crypto.com and eToro. Adweek Consumer Goods reporter Paul Hiebert discusses his take on the most effective crypto ad and its impact on the markets. Plus, the broader significance of this moment in TV history for bringing mainstream blockchain awareness.

Feb 14, 2022

The world’s largest asset manager BlackRock is preparing to offer a crypto trading service to its investor clients, according to three people with knowledge of the plans. “The Hash” squad discusses the latest signal of BlackRock continuing to get exposure to the crypto markets and bring blockchain awareness to the masses.

Feb 10, 2022

As part of a partnership with crypto exchange FTX, the Coachella Valley Music & Arts Festival, set to return this April after a two-year hiatus, has announced a series of non-fungible tokens (NFTs) offering on-site perks and VIP access to the event. "The Hash" team discusses the latest move signaling NFTs taking off in the music industry and bringing mainstream blockchain awareness to the masses.

Feb 2, 2022

PayPal is looking into launching its own stablecoin as the company grows its crypto business. Hidden code in its iPhone app shows a potential “PayPal Coin” would be backed by the U.S. dollar. “The Hash” panel discusses Paypal’s latest crypto efforts, potentially bringing mainstream blockchain awareness.

Jan 10, 2022