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Coachella
Coachella Innovation Lead Looks to the Future of Music Festivals
Coachella Innovation Lead Sam Schoonover shares his outlook on the future of music festivals and the role of technologies in that vision. Plus, Schoonover says purchasing and earning tokens can "allow people to customize their experience online and IRL."
Why Coachella Chose Avalanche to Power Their NFTs
Coachella Innovation Lead Sam Schoonover answers five rapid fire questions from CoinDesk, including NFT's killer use cases, the journey that led him to digital collectibles and why it chose Avalanche to launch the collection.
Coachella Teams Up With OpenSea for NFT Collections That Unlock IRL Utilities
Coachella announced their partnership with NFT platform OpenSea for Keepsakes, a series of collections that unlock IRL utilities at the California-based music festival. Coachella Innovation Lead Sam Schoonover joins "First Mover" to discuss the partnership and his vision on the digitization of music festivals.
Coachella Music Festival to Launch Solana NFTs in Deal With FTX
As part of a partnership with crypto exchange FTX, the Coachella Valley Music & Arts Festival, set to return this April after a two-year hiatus, has announced a series of non-fungible tokens (NFTs) offering on-site perks and VIP access to the event. "The Hash" team discusses the latest move signaling NFTs taking off in the music industry and bringing mainstream blockchain awareness to the masses.