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LVMH
Videos
Louis Vuitton, Cartier, Prada Join Forces to Use Blockchain Tech to Tackle Counterfeit Goods
A trio of luxury-goods companies are partnering on the Aura Blockchain Consortium to tackle fake goods, which aims to give shoppers a blockchain-based seal of authenticity for their products. “The Hash” panel discusses how crypto’s in vogue with the luxury crowd.
Louis Vuitton, Cartier, Prada to Use Bespoke Blockchain to Tackle Counterfeit Goods
A private network developed in partnership with ConsenSys will undergird the Aura Blockchain Consortium.
Crypto Wallet Maker Ledger Hires Luxury Brand Exec to Grow Consumer Business
Ledger's new chief experience officer hails from luxury conglomerate LVMH, which owns brands including Louis Vuitton, Givenchy and Christian Dior.
Louis Vuitton Owner LVMH Is Launching a Blockchain to Track Luxury Goods
LVMH, parent company of Louis Vuitton, is about to launch a blockchain for proving the authenticity of luxury goods, sources say.
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