Metaphysic


Tech

AI Company Co-Founder Addresses Ethics of Tom Cruise 'Deepfake' Videos

Celebrities have lawyers “but what about regular people” who find their images altered by AI without their consent? Tom Graham of AI software company Metaphysic says blockchain might be one solution.

Miles Fisher (left) and Tom Cruise (Tiktok/@DeepTomCruise; Jamie McCarthy/Getty Images)

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Company Linked to Tom Cruise Deepfake Addresses Ethical Questions Around the Technology

London-based company Metaphysic is developing AI for hyperreal virtual experiences in the metaverse. Co-Founder Tom Graham addresses the ethical dilemma around using deepfake technology and how blockchain could potentially create digital identity rights.

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Videos

Metaphysic Co-Founder on Building Ethical AI in the Metaverse

Metaphysic, the London-based tech firm is partnering with Creative Artists Agency to develop generative artificial intelligence (AI) tools and services, while working with Miramax to develop hyperreal content for the upcoming feature film "Here." Metaphysic co-founder Tom Graham shares insights into the impact of AI on the media industry, the importance of responsible AI, and the future of hyperreal technology in the metaverse.

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