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JPMorgan Discusses $600B in Potential New Bitcoin Demand

MassMutual’s $100M BTC investment has the potential to open a massive new investment category, according to analysts.

Breakdown 12.14 - bitcoin demand

MassMutual’s $100M BTC investment has the potential to open a massive new investment category, according to analysts.

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Today on the Brief:

  • First COVID-19 vaccines roll out in the U.S.
  • Are IPOs the new ICOs?
  • U.S. Treasury and other federal departments hacked

Our main discussion: A massive new category of bitcoin demand?

Last week, when MassMutual announced its $100 million buy, NLW explored whether it would be the beginning of a trend for other insurance companies. A recent note from JPMorgan analysts suggests that even a 1% allocation by that category of company in major markets in the U.S., Europe and Japan could represent $600 billion of new demand.

NLW also discusses recent comments from long-term institutional bitcoin and crypto bulls including Chamath Palihapitiya and Abigail Johnson.

See also: MassMutual’s Bitcoin Buy May Presage $600B Institutional Flood: JPMorgan

For more episodes and free early access before our regular 3 p.m. Eastern time releases, subscribe with Apple Podcasts, Spotify, Pocketcasts, Google Podcasts, Castbox, Stitcher, RadioPublica, iHeartRadio or RSS.

Note: The views expressed in this column are those of the author and do not necessarily reflect those of CoinDesk, Inc. or its owners and affiliates.

Nathaniel Whittemore

NLW is an independent strategy and communications consultant for leading crypto companies as well as host of The Breakdown – the fastest-growing podcast in crypto. Whittemore has been a VC with Learn Capital, was on the founding team of Change.org, and founded a program design center at his alma mater Northwestern University that helped inspire the largest donation in the school’s history.

Nathaniel Whittemore