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First Mover Asia: Crypto Traders Are Betting on World Cup-Themed Tokens. What’s Driving the Interest?

Some of the tokens have soared in recent days, although they are not licensed or have an affiliation with World Cup teams. An analyst says they “have little to no intrinsic value.” Bitcoin surges again.

Updated Nov 15, 2022, 11:56 a.m. Published Oct 26, 2022, 11:31 p.m.
A number of traders and crypto enthusiasts are investing in World Cup-themed tokens. (David Ramos/Getty Images)
A number of traders and crypto enthusiasts are investing in World Cup-themed tokens. (David Ramos/Getty Images)