Gen C
Driving Into the Metaverse With Pia Schörner of BMW
In this episode of Gen C, Avery and Sam discuss the emerging trends in media, brand & emerging technology. They sit down with Pia Shörner, the Head of Digital Experience Content, Gaming, and the BMW Metaverse at BMW Group. Pia shares her insights on how brands should engage with their audience on new platforms such as game worlds, AR and VR.
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