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Crypto.com Signs Sponsorship Deal With NHL's Montreal Canadiens
The crypto exchange's logo is coming to center ice at the Bell Centre.
Updated May 9, 2023, 3:17 a.m. Published Mar 17, 2021, 2:29 p.m.
Cryptocurrency exchange Crypto.com has signed a sponsorship deal with the Montreal Canadiens of the National Hockey League (NHL).
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- Financial terms of the deal between the Hong Kong-based exchange and the 24-time Stanley Cup–winning Canadiens were not disclosed.
- Crypto.com's branding will be displayed at center ice starting with the next home game against the Vancouver Canucks on Friday night.
- This is the team's first such partnership with a cryptocurrency firm.
- It's just the latest sign of crypto firms' mainstream aspirations.
- The Canadiens announcement comes days after reports that the FTX crypto exchange is in talks to purchase naming rights to the arena of the NBA's Miami Heat.
Read more: FTX in Talks to Sponsor Miami Heat’s NBA Arena: Report
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