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Crypto.com Signs Sponsorship Deal With NHL's Montreal Canadiens
The crypto exchange's logo is coming to center ice at the Bell Centre.
Cryptocurrency exchange Crypto.com has signed a sponsorship deal with the Montreal Canadiens of the National Hockey League (NHL).
STORY CONTINUES BELOW
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- Financial terms of the deal between the Hong Kong-based exchange and the 24-time Stanley Cup–winning Canadiens were not disclosed.
- Crypto.com's branding will be displayed at center ice starting with the next home game against the Vancouver Canucks on Friday night.
- This is the team's first such partnership with a cryptocurrency firm.
- It's just the latest sign of crypto firms' mainstream aspirations.
- The Canadiens announcement comes days after reports that the FTX crypto exchange is in talks to purchase naming rights to the arena of the NBA's Miami Heat.
Read more: FTX in Talks to Sponsor Miami Heat’s NBA Arena: Report
Jamie Crawley
Jamie has been part of CoinDesk's news team since February 2021, focusing on breaking news, Bitcoin tech and protocols and crypto VC. He holds BTC, ETH and DOGE.
