Поділитися цією статтею

Coinbase Names Former Facebook Executive as CMO

Kate Rouch spent more than a decade at the social media giant.

Оновлено 11 трав. 2023 р., 7:02 пп Опубліковано 26 серп. 2021 р., 7:38 пп Перекладено AI

(Michael Nagle/Bloomberg via Getty Images)

Coinbase has hired former Facebook veteran Kate Rouch as its new chief marketing officer, the cryptocurrency exchange giant’s president and chief operating officer, Emilie Choi, wrote in a blog post Thursday.

Rouch, who will manage Coinbase’s branding, spent more than a decade at Facebook, most recently as its global head of brand and product marketing for Instagram, WhatsApp and Messenger, among other areas of the social media giant.
Choi wrote that Rouch’s experience would help Coinbase in its effort “to bring millions more people into the crypto economy.”
Rouch’s Facebook marketing teams won multiple advertising awards and helped increase the company’s active users from more than 500 million to almost three billion.
“I am so inspired by what I’ve learned about crypto and the vast ecosystem it is helping to usher forth,” Rouch said, adding, “I can’t wait to get started helping to introduce millions more people to the benefits of crypto.”

Продовження Нижче

Не пропустіть жодної історії.Підпишіться на розсилку Crypto Daybook Americas вже сьогодні. Переглянути Всі Розсилки

Підписуючись, ви отримуватимете листи про продукти CoinDesk та погоджуєтесь з нашими умови використання та політика конфіденційності.

Coinbase Hiring Marketing Executive Appointments

James Rubin

James Rubin was CoinDesk's Co-Managing Editor, Markets team based on the West Coast. He has written and edited for the Milken Institute, TheStreet.com and the Economist Intelligence Unit, among other organizations. He is also the co-author of the Urban Cyclist's Survival Guide. He owns a small amount of bitcoin.