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Crypto.com Launching $100M Global Advertising Campaign Featuring Matt Damon

Crypto exchange Crypto.com is embarking on a $100 million global advertising campaign. Entitled “Fortune Favors the Brave," the ad stars Matt Damon and is directed by Oscar-winning cinematographer Wally Pfister. "The Hash" squad discusses the firm's latest attempts to capture crypto's bull market momentum and establish the brand in front of a wider mainstream audience.

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Philadelphia 76ers President on Crypto Ad Patch Deal With Crypto.com

The Philadelphia 76ers of the National Basketball Association (NBA) announced Wednesday that Crypto.com's logo would be emblazoned on all team uniforms starting this season. The Sixers join the Portland Trail Blazers, which inked a deal with crypto e-commerce site StormX earlier this year. 76ers President Chris Heck shares insights into the partnership, including its connection to NBA Top Shot's NFT deal, its players' involvement in the process, and the potential impact of crypto on sports.

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Crypto.com CEO on Striking Lucrative Multi-year Sponsorship Deal With Paris Saint-Germain

European soccer giant Paris Saint-Germain (PSG) named crypto exchange Crypto.com as its official cryptocurrency platform partner. Crypto.com CEO Kris Marszalek shares insights into the details and implications of the agreement, which will include issuing exclusive PSG-branded NFTs. Plus, reactions to Coinbase potentially facing a SEC investigation over its crypto yield product.

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What the SEC Eyeing Tighter Crypto Regulations Could Mean for Crypto Exchanges

Crypto.com has seen explosive growth within the past 12 months. It has 10 million users and 90 cryptocurrencies available on the platform. Henrik Johansson, Global Head of Growth, responds to SEC Chair Gary Gensler's remarks on enforcing tighter trading and lending platforms regulations. “As with any new technology that has enormous power to transform and empower people, there will always be a lot of concern," he said. Plus, his vision for future expansions as the company sets a target of acquiring more than 100 million users in the next two years.

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Crypto User Numbers Double in Last Six Months

The number of crypto users overall doubled in the first half. New research by Crypto.com identified more than 220 million users of crypto by the end of June. “The Hash” hosts discuss key takeaways and whether they anticipate the growth of crypto users to decelerate in the second half of 2021.

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Crypto.com Becomes Formula 1 Inaugural Global Partner of Sprint Series

Kris Marszalek, CEO of Crypto.com, the fastest-growing crypto platform, discusses teaming up with Formula 1 as the inaugural global partner of the new Sprint series and why crypto exchanges are upping their budget for marketing and sponsorships. Plus, the impact of China's continued crackdowns on the mining industry.

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Crypto.com Commits to Being Carbon Negative in 18 Months

Crypto.com CEO Kris Marszalek joins “First Mover” to discuss what the industry can do to combat environmental challenges for the crypto community and the exchange’s new commitment to becoming carbon negative in the next 18 months.

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Consumer Trust in Digital Currencies is Growing: Report

A new report commissioned by Crypto.com suggested COVID-19 and the increased awareness of CBDCs is driving global trust in digital currencies. Eric Anziani, COO of Crypto.com, discusses the report’s findings and how the crypto industry can continue to drive education and mainstream adoption of blockchain technologies.

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Aston Martin, Snoop Dogg, Lionel Richie Partner with Crypto.com to Launch NFTs

Crypto.com has collaborated with Aston Martin, Snoop Dogg, and Lionel Ritchie to create NFTs on its new platform, Crypto.com/NFT. The platform aims to offer NFT newcomers a user-friendly platform to purchase unique content from top athletes, celebrities, musicians, and more. Crypto.com's global head of NFTs, Joe Conyers, joins "First Mover" to discuss the launch.

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Crypto.com Signs Sponsorship Deal With NHL’s Montreal Canadiens

In a new deal with the National Hockey League, crypto exchange Crypto.com will feature its logo at center ice at the Bell Centre arena, home of the Montreal Canadiens. “The Hash” team discusses whether or not sports will pave the way for mainstream crypto awareness and adoption.

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