Starbucks odyssey


Finance

Polygon Labs Paid $4M to Host Starbucks' Failed Foray Into Crypto: Sources

The blockchain developer gave the coffee giant a $4 million grant as part of their 2022 deal to build an NFT-powered loyalty program that is now being shuttered.

GoToVan/Wikimedia Commons, modified by CoinDesk

Web3

Google Plays Nice With NFTs, Starbucks Puts Ex-MLB Star’s NFT Project on Deck

Google is allowing NFTs in games in its play store, while Starbucks recruits Micah Johnson’s Aku character for its next at-bat with NFTs.

Google play on a laptop (Getty Images)

Web3

Starbucks Teams Up With Micah Johnson's Aku NFT Project

The next Starbucks Odyssey Journey will feature a Stamp "designed by Aku" and include a $100,000 donation to Blessings in a Backpack, a non-profit tackling food insecurity among children.

Aku (Opensea, modified by CoinDesk)

Web3

Technology Is Blocking Mass Adoption of Web3

The clumsy and confusing user experience of onboarding into Web3 is preventing broad adoption, but technological improvements are the solution, says a panel of Web3 executives at Consensus 2023.

Ariel Wengroff, Ledger (Shutterstock/CoinDesk)

Videos

Starbucks Odyssey Brews Second Serving of NFTs

Starbucks Odyssey’s first drop of non-fungible tokens (NFTs), which the coffee company calls “Stamps,” hit a few bitter notes. But the coffee company’s Web3 loyalty program did what beta programs should do and let the company learn from its mistakes. "The Hash" team discusses what changed with “The Starbucks First Store Collection,” the second NFT drop.

CoinDesk placeholder image

Web3

Starbucks Odyssey Brews Smoother Second Serving of NFTs With 'First Store' Collection

Members of the Web3 loyalty program who had two unique stamps in their wallet were able to access a pre-sale before it opened to the rest of the beta group.

(Starbucks)

Web3

Polygon's Mission ‘Has Always Been Mass Adoption of Web3,’ Co-Founder Says

That can only happen with mainstream companies, Sandeep Nailwal said.

(MicroStockHub)

Web3

Starbucks Odyssey Releases ‘The Siren Collection,’ Its First Limited-Edition NFT Drop

Members of Starbucks Odyssey, the rewards program currently in beta, were able to purchase up to two “Stamps” from an edition of 2,000 featuring the brand’s iconic siren, but the launch was not without issues.

Siren (Starbucks)

Web3

Polygon Studios CEO: Our Company Is a ‘Funnel’ for Big Brand Partnerships

Ryan Wyatt discusses why “Web2-esque” consumer brands looking to jump into Web3 are flocking to his company.

Ryan Wyatt (Will Ess for Pixelmind.ai/CoinDesk)

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