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Starbucks odyssey
Starbucks Odyssey Brews Second Serving of NFTs
Starbucks Odyssey’s first drop of non-fungible tokens (NFTs), which the coffee company calls “Stamps,” hit a few bitter notes. But the coffee company’s Web3 loyalty program did what beta programs should do and let the company learn from its mistakes. "The Hash" team discusses what changed with “The Starbucks First Store Collection,” the second NFT drop.
Starbucks Odyssey lanza ‘The Siren Collection’, su primer lanzamiento de NFT de edición limitada
Los miembros de Starbucks Odyssey, el programa de recompensas actualmente en versión beta, pudieron comprar hasta dos “Sellos” de una edición de 2000 con la icónica sirena de la marca, pero el lanzamiento no estuvo exento de problemas.
The Brains Behind Starbucks Rewards Help Push Coffee Chain Giant Into Web3
Starbucks Rewards is one of the most successful loyalty programs in retail, with about 60 million memberships worldwide. Adam Brotman, the brains behind Starbucks Rewards, is now the co-CEO of Forum3 and helping the coffee giant with Starbucks Odyssey, its Web3-powered loyalty program. As one of CoinDesk's Most Influential 2022, Brotman joins "The Hash" to discuss the significance of expanding the rewards system to blockchain and incorporating digital collectibles.