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Starbucks odyssey
Starbucks Odyssey Brews Second Serving of NFTs
Starbucks Odyssey’s first drop of non-fungible tokens (NFTs), which the coffee company calls “Stamps,” hit a few bitter notes. But the coffee company’s Web3 loyalty program did what beta programs should do and let the company learn from its mistakes. "The Hash" team discusses what changed with “The Starbucks First Store Collection,” the second NFT drop.
Starbucks Odyssey lança ‘The Siren Collection’, seu primeiro lançamento NFT de edição limitada
Os membros do Starbucks Odyssey, o programa de recompensas atualmente em fase beta, puderam comprar até dois “Selos” de uma edição de 2.000 com a sereia icônica da marca, mas o lançamento não ocorreu sem problemas.
The Brains Behind Starbucks Rewards Help Push Coffee Chain Giant Into Web3
Starbucks Rewards is one of the most successful loyalty programs in retail, with about 60 million memberships worldwide. Adam Brotman, the brains behind Starbucks Rewards, is now the co-CEO of Forum3 and helping the coffee giant with Starbucks Odyssey, its Web3-powered loyalty program. As one of CoinDesk's Most Influential 2022, Brotman joins "The Hash" to discuss the significance of expanding the rewards system to blockchain and incorporating digital collectibles.