ZrCoin was intended to offer investors exposure to the industrial minerals market, specifically the refractory materials sector. The project focused on the production of high-purity synthetic zirconium dioxide, which is used in industries such as metallurgy, glassmaking, and ceramics due to its high durability, stability, and corrosion resistance. Investors in ZrCoin had the option to trade their tokens on cryptocurrency exchanges, redeem them for physical Synth. ZrO₂, or participate in the scheduled buy-back programme, which was expected to repurchase a minimum of $400,000 worth of ZrCoin per month.

Additionally, ZrCoin sought to position itself within the green manufacturing sector by using waste products from glass and metallurgical industries as raw materials, aligning with the Russian national environmental initiative "Clean Country."

The ZrCoin project was developed by a team of Russian professionals with expertise in chemistry, metallurgy, finance, and industrial production. Key figures included:

• Vitaliy Merzlyakov: A chemist specialising in refractory technology, head of the Scientific and Production Center Tseolit, and holder of nine patents.
• Victor Kochetkov: A hydrometallurgy specialist and hydrogeologist with 37 years of experience, leading a metallurgy laboratory in Ekaterinburg.
• Vladimir Perepelitsyn: Scientific adviser at DINUR OJSC, with 43 years of experience in material science technology, a Doctor of Science in Geology and Mineralogy, and a visiting professor at Ural Federal University.
• Vadim Sychev: An economist with experience in fundraising for industrial projects, government-supported investment campaigns, and the global export of metal-containing materials.
• Andrei Nikonorov: A financial analyst with expertise in risk assessment, market analysis, mergers, and blockchain integration in finance.
• Liushenge Viktor: An economist specialising in international trade between Russia and China, with extensive business experience in industrial and commercial sectors.

The ZrCoin model was structured around three main phases:

1. ICO Phase (May–June 2017): The project conducted an Initial Coin Offering (ICO) to raise funds for constructing the manufacturing facility. Investors purchased ZrCoin options at a discounted rate, with the token price increasing over time.

2. Manufacturing Phase (July 2017–February 2018): The project planned to construct a production facility in Magnitogorsk, Russia. The facility aimed to produce synthetic zirconium dioxide from industrial waste materials using proprietary technology.

3. Buy-Back Phase (March 2018 Onwards): The company committed to buying back ZrCoins from investors at a minimum rate of $400,000 per month. Investors also had the option to redeem their tokens for physical Synth. ZrO₂ or trade them on exchanges.