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Patrick kulp
Video
Super Bowl LVII Won't Be a 'Crypto Bowl' Like Last Year
In 2022, crypto companies spent a combined $54 million on Super Bowl ads, according to MediaRadar. This year, expensive crypto ads with famous faces won't be part of the big football game broadcast. "Brands are weary to associate themselves with crypto...whether it's fair or not," said Adweek Senior Reporter Patrick Kulp. He shares more insights into the lack of crypto ads this year.
Video
The Super Bowl and Crypto: What a Difference a Year Makes
Broadcaster Fox Sports recently said there will be "zero representation" of crypto companies in the advertising lineup for this year's Super Bowl championship game on Sunday. Adweek Senior Reporter Patrick Kulp looks back at the crypto advertisements in 2022 and what has changed in the industry since the last Super Bowl.
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