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From Pancake Batter to Bitcoin Mining: Struggling Businesses Try 2017-Style Pivots

Crypto mining is becoming so profitable, companies without any exposure to the sector are jumping in, reviving a trend from the last bull market.

By Aoyon Ashraf

Updated May 11, 2023, 5:51 p.m. Published Oct 27, 2021, 6:05 p.m.

REMIX: Ditching its original product – premixed pancake and waffle batter in pressurized cans – Nate’s Food has leased Bitmain S-17 bitcoin miners. (Photo: USDA)