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The Market Reacts to Square’s $50M Bitcoin Buy
Reactions from Bitcoin Twitter and beyond as Square puts 1% of its treasury assets into bitcoin.

Reactions from Bitcoin Twitter and beyond as Square puts 1% of its treasury assets into bitcoin.
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This episode is sponsored by Crypto.com, Nexo.io and Elliptic.
A special breaking edition of The Breakdown follows the market’s reaction to Square’s surprise $50 million bitcoin investment.
NLW breaks down the foundations for the investment, including:
- 2020’s alignment between the bitcoin narrative and structural economic realities
- An increase in bitcoin’s perceived resilience
- The precedent set by MicroStrategy
He also discusses the market’s reaction, from the (potential) connection to Coinbase’s “apolitical” stance from last week to the notion of Square intentionally setting a framework others can follow.
See also: Square Puts 1% of Total Assets in Bitcoin in Surprise $50M Investment
For more episodes and free early access before our regular 3 p.m. Eastern time releases, subscribe with Apple Podcasts, Spotify, Pocketcasts, Google Podcasts, Castbox, Stitcher, RadioPublica, iHeartRadio or RSS.
Note: The views expressed in this column are those of the author and do not necessarily reflect those of CoinDesk, Inc. or its owners and affiliates.
Nathaniel Whittemore
NLW is an independent strategy and communications consultant for leading crypto companies as well as host of The Breakdown – the fastest-growing podcast in crypto. Whittemore has been a VC with Learn Capital, was on the founding team of Change.org, and founded a program design center at his alma mater Northwestern University that helped inspire the largest donation in the school’s history.
