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Louis Vuitton
Louis Vuitton’s Soulbound Luxury NFTs, Apple’s Expensive Vision
Louis Vuitton is releasing a collection of NFTs retailing for $39,000 each. Plus, Apple announced its Vision Pro augmented reality headset.

Louis Vuitton to Release $42K Worth of Physical-Backed NFTs
French luxury fashion house Louis Vuitton is gearing up to release its new physical-linked non-fungible token collection called Via Treasure Trunks, paving the way for exclusive members-only products and experiences. "The Hash" panel reacts to the NFT launch.

Louis Vuitton To Release $39,000 Physical-Backed NFTs
According to a Vogue Business, the Via Treasure Trunks are being sold as soulbound tokens, meaning they are non-transferable once purchased.

Louis Vuitton Releases New NFTs, Continues Blockchain Gaming Experiment
Luxury brand Louis Vuitton is adding a new collection of non-fungible tokens (NFTs) to its Louis the Game app in the form of in-game rewards. “The Hash” group discusses efforts made by legacy brands to explore Web 3 and capture new audiences while noting the accelerated growth of blockchain gaming through play-to-earn models.

Louis Vuitton, Cartier, Prada Join Forces to Use Blockchain Tech to Tackle Counterfeit Goods
A trio of luxury-goods companies are partnering on the Aura Blockchain Consortium to tackle fake goods, which aims to give shoppers a blockchain-based seal of authenticity for their products. “The Hash” panel discusses how crypto’s in vogue with the luxury crowd.

Louis Vuitton, Cartier, Prada to Use Bespoke Blockchain to Tackle Counterfeit Goods
A private network developed in partnership with ConsenSys will undergird the Aura Blockchain Consortium.

Louis Vuitton Owner LVMH Is Launching a Blockchain to Track Luxury Goods
LVMH, parent company of Louis Vuitton, is about to launch a blockchain for proving the authenticity of luxury goods, sources say.
