Louis Vuitton


Web3

Louis Vuitton’s Soulbound Luxury NFTs, Apple’s Expensive Vision

Louis Vuitton is releasing a collection of NFTs retailing for $39,000 each. Plus, Apple announced its Vision Pro augmented reality headset.

Louis Vuitton "Via Treasure Trunk" (Louis Vuitton)

Videos

Louis Vuitton to Release $42K Worth of Physical-Backed NFTs

French luxury fashion house Louis Vuitton is gearing up to release its new physical-linked non-fungible token collection called Via Treasure Trunks, paving the way for exclusive members-only products and experiences. "The Hash" panel reacts to the NFT launch.

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Web3

Louis Vuitton To Release $39,000 Physical-Backed NFTs

According to a Vogue Business, the Via Treasure Trunks are being sold as soulbound tokens, meaning they are non-transferable once purchased.

Louis Vuitton "Via Treasure Trunk" (Louis Vuitton)

Videos

Louis Vuitton Releases New NFTs, Continues Blockchain Gaming Experiment

Luxury brand Louis Vuitton is adding a new collection of non-fungible tokens (NFTs) to its Louis the Game app in the form of in-game rewards. “The Hash” group discusses efforts made by legacy brands to explore Web 3 and capture new audiences while noting the accelerated growth of blockchain gaming through play-to-earn models. 

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Videos

Louis Vuitton, Cartier, Prada Join Forces to Use Blockchain Tech to Tackle Counterfeit Goods

A trio of luxury-goods companies are partnering on the Aura Blockchain Consortium to tackle fake goods, which aims to give shoppers a blockchain-based seal of authenticity for their products. “The Hash” panel discusses how crypto’s in vogue with the luxury crowd.

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Finance

Louis Vuitton, Cartier, Prada to Use Bespoke Blockchain to Tackle Counterfeit Goods

A private network developed in partnership with ConsenSys will undergird the Aura Blockchain Consortium.

LVMH Stores as Sales Surge Show Luxury Defies Pandemic Gloom

Markets

Louis Vuitton Owner LVMH Is Launching a Blockchain to Track Luxury Goods

LVMH, parent company of Louis Vuitton, is about to launch a blockchain for proving the authenticity of luxury goods, sources say.

Louis Vuitton

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