Louis Vuitton

French luxury fashion house Louis Vuitton is gearing up to release its new physical-linked non-fungible token collection called Via Treasure Trunks, paving the way for exclusive members-only products and experiences. "The Hash" panel reacts to the NFT launch.

7 jun 2023

Luxury brand Louis Vuitton is adding a new collection of non-fungible tokens (NFTs) to its Louis the Game app in the form of in-game rewards. “The Hash” group discusses efforts made by legacy brands to explore Web 3 and capture new audiences while noting the accelerated growth of blockchain gaming through play-to-earn models. 

18 apr 2022

A trio of luxury-goods companies are partnering on the Aura Blockchain Consortium to tackle fake goods, which aims to give shoppers a blockchain-based seal of authenticity for their products. “The Hash” panel discusses how crypto’s in vogue with the luxury crowd.

21 apr 2021