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Sports
S.L. Benfica Is The First Major European Football Club To Accept Cryptocurrency
S.L. Benfica fans can now lay down bitcoin and ether to pick up a team jersey.

Tennis Star Serena Williams Reveals Investment in Coinbase
Serena Williams, one of the most successful tennis players ever, has revealed she invested in Coinbase via a previously secret VC firm.

Litecoin Takes to the UFC Octagon in New Sponsorship Deal
The litecoin logo is to take prime place in the Octagon at an Ultimate Fighting Championship event this Saturday.

eToro to Pay for Major UK Soccer Sponsorship Deal With Bitcoin
Online investment platform eToro has inked a deal that will see it use bitcoin to pay for sponsorship at seven Premier League soccer teams.

Major League Baseball Collectibles Are Coming to Ethereum
Major League Baseball (MLB) is partnering with a blockchain startup to launch a decentralized app trading game.

F1 Champ Alonso Adopts KodakCoin Platform for Image Protection
Fernando Alonso, the world's top Formula One racing driver, is tapping a blockchain-secured platform to safeguard his image rights.

KODAKCoin Inks Arena Partnership to Store NBA, NHL Photos
Created by WENN Digital, KODAKOne and the KODAKCoin is announced to launch at 6 major OVG sports venues reaching over 10 million fans per year.

Arsenal Football Club to Promote iGaming Firm ICO
iGaming platform provider CashBet has partnered with Arsenal Football Club in a deal that will promote the firm's new crypto token.

Baseball on the Blockchain? One Fan's Quest to Merge Two Passions
Could blockchain solve problems for America's pastime? Tech enthusiast Josh Metnick gives the idea an epic at bat.
