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Web3
Web3, or Web 3.0, represents the next generation of internet technology, integrating blockchain and cryptocurrencies into everyday online interactions. It's a decentralized online ecosystem where users have control over their data and transactions. Web3 is powered by blockchain networks, providing transparency, security, and trust. It's a key concept in the crypto world, involving various people, from developers and investors to everyday users. Companies are leveraging Web3 to create decentralized applications (dApps), offering users new ways to interact online. Crypto exchanges play a crucial role in Web3, facilitating the trading of digital assets and tokens that fuel the ecosystem. Web3 represents a paradigm shift, offering opportunities for investment, innovation, and the potential to reshape the internet.
Parallel Markets Execs Discuss On-Chain Identity in Traditional Finance
Parallel Markets Co-Founder and CEO Tony Peccatiello joins the company's President Suzanne Elovic at I.D.E.A.S. 2022 to discuss the significance of identity infrastructure in traditional finance and the Web3 space.

The Different Types of NFTs: A Simple Guide
From fashion for avatars to social profile pictures to digital collectibles, the NFT ecosystem continues to expand and evolve, even in the face of the chilly crypto winter. Here are eight different kinds of NFTs you should know.

In the Wake of Collapse, FTX Fortune Cookies Are Still on the Menu
“My fortune was, ‘There’s a price to waiting,’” Chinese restaurant diner Morgan Polikoff told CoinDesk. “Pretty ironic given that in the case of FTX, the price to waiting was losing all your money in crypto.”

Adoption of DeFi, ZK Tech, NFTs and More Will Continue to Increase in 2023
The crises of the past year obscured genuine advancement in promising crypto industries, writes Pantera Capital General Partner Paul Veradittakit. Here's where a leading investor sees growth in the coming year.

Bieber, Madonna Among Dozens of Celebs Named in Lawsuit Alleging Yuga Labs NFT 'Scheme'
The suit claims celebrity endorsements of Bored Ape Yacht Club NFTs and ApeCoin tokens resulted in financial loss for investors. Yuga Labs called the allegations "opportunistic and parasitic."

Polygon Studios CEO: Our Company Is a ‘Funnel’ for Big Brand Partnerships
Ryan Wyatt discusses why “Web2-esque” consumer brands looking to jump into Web3 are flocking to his company.

The Brains Behind Starbucks Rewards Help Push Coffee Chain Giant Into Web3
Starbucks Rewards is one of the most successful loyalty programs in retail, with about 60 million memberships worldwide. Adam Brotman, the brains behind Starbucks Rewards, is now the co-CEO of Forum3 and helping the coffee giant with Starbucks Odyssey, its Web3-powered loyalty program. As one of CoinDesk's Most Influential 2022, Brotman joins "The Hash" to discuss the significance of expanding the rewards system to blockchain and incorporating digital collectibles.

Polygon Studios CEO on Partnership With Starbucks
Polygon’s business-development team has managed to land partnerships with major brands entering the Web3 space, including Nike, Reddit, Meta and Robinhood. Polygon Studios CEO Ryan Wyatt, who made CoinDesk's Most Influential 2022 list, discusses the details of their latest collaboration with Starbucks and his outlook for mainstream adoption of crypto.

Starbucks Launches Beta of Web3 'Odyssey' Loyalty Program
The test of the experiential program combines customer loyalty rewards with NFT collecting and other gamified elements.

Starbucks Unveils Web3-Powered Rewards Program Beta for Select Members
Starbucks has officially launched the beta testing of “Starbucks Odyssey,” a rewards program powered by Web3 technology. “The Hash” panel discusses what this means for mainstream adoption of crypto and the growing NFT market.
