Web3
In the Wake of Collapse, FTX Fortune Cookies Are Still on the Menu
“My fortune was, ‘There’s a price to waiting,’” Chinese restaurant diner Morgan Polikoff told CoinDesk. “Pretty ironic given that in the case of FTX, the price to waiting was losing all your money in crypto.”

Adoption of DeFi, ZK Tech, NFTs and More Will Continue to Increase in 2023
The crises of the past year obscured genuine advancement in promising crypto industries, writes Pantera Capital General Partner Paul Veradittakit. Here's where a leading investor sees growth in the coming year.

Bieber, Madonna Among Dozens of Celebs Named in Lawsuit Alleging Yuga Labs NFT 'Scheme'
The suit claims celebrity endorsements of Bored Ape Yacht Club NFTs and ApeCoin tokens resulted in financial loss for investors. Yuga Labs called the allegations "opportunistic and parasitic."

Polygon Studios CEO: Our Company Is a ‘Funnel’ for Big Brand Partnerships
Ryan Wyatt discusses why “Web2-esque” consumer brands looking to jump into Web3 are flocking to his company.

The Brains Behind Starbucks Rewards Help Push Coffee Chain Giant Into Web3
Starbucks Rewards is one of the most successful loyalty programs in retail, with about 60 million memberships worldwide. Adam Brotman, the brains behind Starbucks Rewards, is now the co-CEO of Forum3 and helping the coffee giant with Starbucks Odyssey, its Web3-powered loyalty program. As one of CoinDesk's Most Influential 2022, Brotman joins "The Hash" to discuss the significance of expanding the rewards system to blockchain and incorporating digital collectibles.

Polygon Studios CEO on Partnership With Starbucks
Polygon’s business-development team has managed to land partnerships with major brands entering the Web3 space, including Nike, Reddit, Meta and Robinhood. Polygon Studios CEO Ryan Wyatt, who made CoinDesk's Most Influential 2022 list, discusses the details of their latest collaboration with Starbucks and his outlook for mainstream adoption of crypto.

Starbucks Launches Beta of Web3 'Odyssey' Loyalty Program
The test of the experiential program combines customer loyalty rewards with NFT collecting and other gamified elements.

Starbucks Unveils Web3-Powered Rewards Program Beta for Select Members
Starbucks has officially launched the beta testing of “Starbucks Odyssey,” a rewards program powered by Web3 technology. “The Hash” panel discusses what this means for mainstream adoption of crypto and the growing NFT market.

NFT Marketplace Magic Eden Pushes Further Into Gaming With New Hire
Chris Akhavan will take on the new role of chief gaming officer to build the marketplace’s Web3 gaming strategy following its expansion to the Polygon network.

Steve Aoki and 3LAU Launch PUNX Music Project Using CryptoPunks IP
The DJs and NFT enthusiasts are teaming up on an "audio-visual IRL-meets-metaverse supergroup."
