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Fox Leads Investment in Blockchain Tech Firm Eluvio

The deal values the startup at $100 million.

Updated Oct 13, 2021, 9:17 p.m. Published Aug 25, 2021, 8:49 p.m.

FOX headquarters in New York City (Getty Images)

Entertainment giant Fox has made a strategic investment in Berkeley, Calif.-based Eluvio to “accelerate the adoption of Eluvio’s blockchain/NFT platform” across the entertainment industry.

Terms of the deal were not disclosed, but Fox said its investment marks the completion of Eluvio’s Series A round that values the company at $100 million.
Eluvio Content Fabric is a blockchain network “for owner-controlled storage, distribution, and monetization of digital content at scale,” the companies said in a press release.
As part of the deal, Eluvio, which was started in 2019, will provide the technology platform for Blockchain Creative Labs, FOX Entertainment and Bento Box Entertainment’s recently launched NFT business.
Paul Cheesbrough, Chief Technology Officer and President of Digital for FOX Corporation, will join the board of Eluvio.

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Nelson Wang

Nelson edits features and opinion stories and was previously CoinDesk’s U.S. News Editor for the East Coast. He has also been an editor at Unchained and DL News, and prior to working at CoinDesk, he was the technology stocks editor and consumer stocks editor at TheStreet. He has also held editing positions at Yahoo.com and Condé Nast Portfolio’s website, and was the content director for aMedia, an Asian American media company. Nelson grew up on Long Island, New York and went to Harvard College, earning a degree in Social Studies. He holds BTC, ETH and SOL above CoinDesk’s disclosure threshold of $1,000.