Adweek

In 2022, crypto companies spent a combined $54 million on Super Bowl ads, according to MediaRadar. This year, expensive crypto ads with famous faces won't be part of the big football game broadcast. "Brands are weary to associate themselves with crypto...whether it's fair or not," said Adweek Senior Reporter Patrick Kulp. He shares more insights into the lack of crypto ads this year.

10 de fev. de 2023

Broadcaster Fox Sports recently said there will be "zero representation" of crypto companies in the advertising lineup for this year's Super Bowl championship game on Sunday. Adweek Senior Reporter Patrick Kulp looks back at the crypto advertisements in 2022 and what has changed in the industry since the last Super Bowl.

10 de fev. de 2023

This year for the first time, Super Bowl viewers were shown advertisements from a number of crypto companies, including Coinbase, FTX, Crypto.com and eToro. Adweek Consumer Goods reporter Paul Hiebert discusses his take on the most effective crypto ad and its impact on the markets. Plus, the broader significance of this moment in TV history for bringing mainstream blockchain awareness.

14 de fev. de 2022