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User behavior data
Vídeos
How Token Events Utilizes User Behavior Data
Token Events CEO Adam Jones joins I.D.E.A.S. 2022 to discuss the current issues with the utilization of user behavior data including exploitation, inability to monetize and poor user experiences. He reveals the need for a new market that bridges the gap between brands and their fans, maximizing the exchange of value between each individual within the ecosystem.
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