Starbucks

Starbucks announced that it is sunsetting Odyssey, the 18-month experiment that uses collectible non-fungible tokens as the anchor of a loyalty program. According to two people familiar with the matter, Polygon Labs paid $4 million to collaborate with the coffee giant in 2022. CoinDesk's Jennifer Sanasie weighs in on Starbucks' failed attempt at entering the crypto space.

Mar 21, 2024

"CoinDesk Daily" host Jennifer Sanasie breaks down the biggest headlines impacting the crypto industry today, including a Bloomberg analyst's prediction that ether ETFs likely won’t get approved in May. Plus, 3AC co-founder, Kyle Davies, speaks up about the company's bankruptcy; and Polygon Labs paid $4 million to Starbucks for the coffee company’s now failed Web3 project.

Mar 20, 2024

Starbucks' Web3 loyalty program Odyssey is launching a new 'Journey' for its next digital collectible Stamp, in collaboration with NFT collection Aku. Aku creator and former MLB Player Micah Johnson shares his insights into the Starbucks partnership and what to expect from "Aku Adventure." Plus, Johnson's take on the future of Web3 in entertainment and the downturn in the NFT market.

Jul 18, 2023

“CoinDesk Daily” host Jennifer Sanasie discusses the hottest stories in crypto, including why one bank predicts bitcoin (BTC) could rise to $120,000 by the end of 2024. Sen. Thomas Tuberville is asking the SEC and DOJ to look into crypto broker Prometheum. Lawyers for Grayscale are criticizing regulators for approving a leveraged bitcoin-based exchange traded fund. And, a closer look at Starbucks' latest NFT collaboration.

Jul 10, 2023

Web3

Участники программы поощрений Starbucks Odyssey, которая в настоящее время находится в стадии бета-тестирования, могли приобрести до двух «Марок» из тиража в 2000 экземпляров с изображением легендарной сирены бренда, однако запуск не обошелся без проблем.

By Toby Leah BochanMar 9, 2023

Brands like Nike, Starbucks and Gucci have started to make big bets on Web3 through non-fungible token (NFT) sales or metaverse activations. Web3 has also been increasingly adopted in the crypto industry to refer to the future of the internet. So what does this futurist vision actually mean? CoinDesk's Doreen Wang explains.

Mar 6, 2023

Starbucks Rewards is one of the most successful loyalty programs in retail, with about 60 million memberships worldwide. Adam Brotman, the brains behind Starbucks Rewards, is now the co-CEO of Forum3 and helping the coffee giant with Starbucks Odyssey, its Web3-powered loyalty program. As one of CoinDesk's Most Influential 2022, Brotman joins "The Hash" to discuss the significance of expanding the rewards system to blockchain and incorporating digital collectibles.

Dec 9, 2022

Polygon’s business-development team has managed to land partnerships with major brands entering the Web3 space, including Nike, Reddit, Meta and Robinhood. Polygon Studios CEO Ryan Wyatt, who made CoinDesk's Most Influential 2022 list, discusses the details of their latest collaboration with Starbucks and his outlook for mainstream adoption of crypto.

Dec 9, 2022

Starbucks has officially launched the beta testing of “Starbucks Odyssey,” a rewards program powered by Web3 technology. “The Hash” panel discusses what this means for mainstream adoption of crypto and the growing NFT market.

Dec 8, 2022

By Adrian Blust, Adam B. LevineOct 11, 2022