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Marketing
UK Crypto Investors Should Limit Holdings, Financial Regulator Says
The crypto crash only hardened the Financial Conduct Authority’s determination to impose restrictions such as banning refer-a-friend bonuses.
How Sports Leagues Can Use Crypto to Engage Fans
Crypto, like sports, can be fun, says Jonathan Manzi, the founder of Beyond Protocol. This op-ed is part of CoinDesk's Sports Week.
Binance.US Starts Affiliate Marketing Program, Taking Aim at Coinbase
A Binance.US representative pointed to recent reports that rival exchange Coinbase is shuttering its affiliate program.
What Legacy Brands Can Learn From Web3’s Hyper-Cultish Narratives
Traditional companies can ape how blockchain projects build loyalty and community, says one strategist.
At Nationals Ballpark, Terra’s Bad Week Never Happened
Terra’s $38 million Nationals sponsorship hasn’t made an impact on “Terra Club” workers and fans.
Bitcoin Influencer Dan Held Steps Back From Kraken’s Marketing Team
The soon-to-be former marketing director will instead focus on a personal consulting gig.
Influencer Insights on New-Age Marketing and How to Grow a Brand Online
Influencers and entrepreneurs Sabrina Sadeghian (4AM Skin) and Nicole Shiraz (Nalia Swim) explain to “New Money” hosts Spencer Dinwiddie and Solo Ceesay how they utilized the internet to grow their brands, discussing what marketing looks like in the age of social media.
Crypto.com CEO Acknowledges 400 Customer Accounts Were Hacked
The CEO of Singapore-based centralized crypto exchange Crypto.com, Kris Marszalek, confirmed Wednesday 400 accounts were hacked earlier this week. "The Hash" team discusses the potential repercussions for Crypto.com amid a marketing blitz and what this could mean for the future of decentralized exchanges.
Note to Brands: Crypto Isn’t Funny Money. It’s Community
How marketers can engage with crypto folk (and how not to).
