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Marketing
No, a Sponsored Labeled Crypto Press Release Is Not An Alternative to Editorial Coverage, PR Pro Says
Earned media is often more valuable for Web3 projects than pay-to-play posts, Tal Harel says.
Web3 Marketing Needs Some of Apple’s Secret Sauce
By speaking the language of Web2, the blockchain world will not only be understood but also embraced as the natural evolution of the World Wide Web.
Web3 Attribution Platform Spindl Teams Up With AppsFlyer to Improve Blockchain Gaming Analytics
The two firms will be integrating their data sets to allow developers to map their user journeys which span Web2 events - like clicks and app installs - and Web3 events like NFT mints
5 Strategies for Acquiring Users On-Chain
From airdrops to advertising, CoinList's Alex Topchishvili examines the effective ways crypto projects entice crypto traders to become longterm customers.
Bitcoin ETF Applications Are Bitcoin's Best Marketing Strategy
With the recent Grayscale win over SEC stonewalling, it seems like spot market BTC exchange-traded funds may be soon approved. Here's why that matters.
Safary Co-Founder on Web3 Growth Landscape
Safary Club is out with a recent report exploring the state of Web3 growth startups. The data reveals more than $600 million has been raised across 71 companies. Safary co-founder Justin Vogel discusses the key takeaways, along with his outlook on whether Web3 is getting its marketing right.
Where Are Web3 Users Coming From? Startup Spindl Aims to Help Companies Find Out
The Miami-based company has raised $7 million to recreate an important part of Web2 analytics known as “attribution.”
