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Salesforce
After Co-Founding Salesforce’s Web3 Studio, Mathew Sweezey Is Bullish on Smart Tokens
The former Salesforce executive who entered Web3 during the NFT boom of 2021 sees smart tokens, aka the ERC-5169 token standard, as a gateway for companies to create new digital ownership opportunities.

Salesforce Leads $6M Round for AI-Backed Web3 Data Platform Mnemonic
The startup provides actionable non-fungible token (NFT) data for enterprises and developers.

Salesforce Exec: Web3 Needs a 'Reboot'
Web3 leaders must lean into promoting decentralization and building communities to win over new users, said Salesforce’s Web3 innovation lead.

Polygon's Mission ‘Has Always Been Mass Adoption of Web3,’ Co-Founder Says
That can only happen with mainstream companies, Sandeep Nailwal said.

Polygon Teams up With Salesforce for NFT-Based Loyalty Program
Customer relationship management software company Salesforce has teamed up with layer 2 blockchain platform Polygon for an NFT-based loyalty program. Marc Mathieu, Salesforce SVP of Web3 Studio and Strategic Customer Transformation and Innovation, shares insights into the partnership and the outlook for the NFT market.

Polygon Partners With Salesforce for NFT-Based Loyalty Program
Salesforce partnership with the blockchain platform marks another major company’s investment into customer engagement initiatives using Web3 technologies.

Salesforce Partners With Polygon for NFT-Based Loyalty Programs
Leading customer relationship management (CRM) software company Salesforce has teamed up with Polygon Labs to help clients develop loyalty programs based on non-fungible tokens (NFTs) on the Polygon blockchain. "The Hash" panel discusses what this means for the future of Polygon and Web3.

Salesforce Taps Into NFTs Through Suite of New Web3 Products
The cloud services giant is helping companies integrate NFTs to deepen their relationships with customers.

Web 2, Meet Web3
Kelly DiGregorio (Polygon), Marc Mathieu (Salesforce), Maya Draisin (TIME) and Joe O'Rourke (Forum3) join CoinDesk anchor Christine Lee at CES 2023 in Las Vegas to discuss what they’ve learned from experiments with the metaverse and NFTs, and what mass adoption would take as we cruise toward the Web3 world.
