Salesforce


Web3

After Co-Founding Salesforce’s Web3 Studio, Mathew Sweezey Is Bullish on Smart Tokens

The former Salesforce executive who entered Web3 during the NFT boom of 2021 sees smart tokens, aka the ERC-5169 token standard, as a gateway for companies to create new digital ownership opportunities.

Mathew Sweezey is joining Smart Token Labs as Chief Strategy Officer (MathewSweezey.com)

Finance

Salesforce Leads $6M Round for AI-Backed Web3 Data Platform Mnemonic

The startup provides actionable non-fungible token (NFT) data for enterprises and developers.

Mnemonic co-founders Andrii Yasinetsky and Elena Ikonomovska (Mnemonic)

Web3

Salesforce Exec: Web3 Needs a 'Reboot'

Web3 leaders must lean into promoting decentralization and building communities to win over new users, said Salesforce’s Web3 innovation lead.

Marc Mathieu (with microphone) at CoinDesk’s Consensus 2023 conference. (Shutterstock/CoinDesk)

Web3

Polygon's Mission ‘Has Always Been Mass Adoption of Web3,’ Co-Founder Says

That can only happen with mainstream companies, Sandeep Nailwal said.

(MicroStockHub)

Videos

Polygon Teams up With Salesforce for NFT-Based Loyalty Program

Customer relationship management software company Salesforce has teamed up with layer 2 blockchain platform Polygon for an NFT-based loyalty program. Marc Mathieu, Salesforce SVP of Web3 Studio and Strategic Customer Transformation and Innovation, shares insights into the partnership and the outlook for the NFT market.

Recent Videos

Finance

Polygon Partners With Salesforce for NFT-Based Loyalty Program

Salesforce partnership with the blockchain platform marks another major company’s investment into customer engagement initiatives using Web3 technologies.

(Polygon Labs)

Videos

Salesforce Partners With Polygon for NFT-Based Loyalty Programs

Leading customer relationship management (CRM) software company Salesforce has teamed up with Polygon Labs to help clients develop loyalty programs based on non-fungible tokens (NFTs) on the Polygon blockchain. "The Hash" panel discusses what this means for the future of Polygon and Web3.

CoinDesk placeholder image

Web3

Salesforce Taps Into NFTs Through Suite of New Web3 Products

The cloud services giant is helping companies integrate NFTs to deepen their relationships with customers.

(Ajay Suresh/Flickr)

Videos

Web 2, Meet Web3

Kelly DiGregorio (Polygon), Marc Mathieu (Salesforce), Maya Draisin (TIME) and Joe O'Rourke (Forum3) join CoinDesk anchor Christine Lee at CES 2023 in Las Vegas to discuss what they’ve learned from experiments with the metaverse and NFTs, and what mass adoption would take as we cruise toward the Web3 world.

CoinDesk at CES 2023

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