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Starbucks
The Brains Behind Starbucks Rewards Help Push Coffee Chain Giant Into Web3
Starbucks Rewards is one of the most successful loyalty programs in retail, with about 60 million memberships worldwide. Adam Brotman, the brains behind Starbucks Rewards, is now the co-CEO of Forum3 and helping the coffee giant with Starbucks Odyssey, its Web3-powered loyalty program. As one of CoinDesk's Most Influential 2022, Brotman joins "The Hash" to discuss the significance of expanding the rewards system to blockchain and incorporating digital collectibles.
Polygon Studios CEO on Partnership With Starbucks
Polygon’s business-development team has managed to land partnerships with major brands entering the Web3 space, including Nike, Reddit, Meta and Robinhood. Polygon Studios CEO Ryan Wyatt, who made CoinDesk's Most Influential 2022 list, discusses the details of their latest collaboration with Starbucks and his outlook for mainstream adoption of crypto.
Starbucks Launches Beta of Web3 'Odyssey' Loyalty Program
The test of the experiential program combines customer loyalty rewards with NFT collecting and other gamified elements.
Starbucks Unveils Web3-Powered Rewards Program Beta for Select Members
Starbucks has officially launched the beta testing of “Starbucks Odyssey,” a rewards program powered by Web3 technology. “The Hash” panel discusses what this means for mainstream adoption of crypto and the growing NFT market.
Can Starbucks Bring Web3 Into the Mainstream?
What corporate Web3 initiatives can learn from the announcement of Starbucks Odyssey.
Starbucks Odyssey Program to Offer Digital Collectible Stamps in NFT Form
Starbucks (SBUX) is set to begin a non-fungible token-based (NFT) loyalty program called Odyssey that allows customers to purchase and earn digital collectible stamps in the form of NFTs that offer benefits and immersive experiences. “The Hash” panel discusses what this means for the growing market of NFT adoption.
Starbucks to Offer NFT-Based Loyalty Program Using Polygon's Blockchain Technology
Starbucks Odyssey will allow customers to purchase digital collectible stamps in NFT form that offer benefits and immersive experiences
Starbucks Teases Web 3 Platform in NFT Announcement
The coffee chain says its digital collectibles will likely be chain-agnostic and come with benefits tied to its physical locations.
