Starbucks

Polygon’s business-development team has managed to land partnerships with major brands entering the Web3 space, including Nike, Reddit, Meta and Robinhood. Polygon Studios CEO Ryan Wyatt, who made CoinDesk's Most Influential 2022 list, discusses the details of their latest collaboration with Starbucks and his outlook for mainstream adoption of crypto.

Dec 9, 2022

Finance

La prueba del programa de experiencias combina recompensas de fidelidad de los clientes con coleccionables NFT y otros elementos de juegos.

By Rosie PerperDec 9, 2022

Web3

The test of the experiential program combines customer loyalty rewards with NFT collecting and other gamified elements.

By Rosie PerperDec 8, 2022

Starbucks has officially launched the beta testing of “Starbucks Odyssey,” a rewards program powered by Web3 technology. “The Hash” panel discusses what this means for mainstream adoption of crypto and the growing NFT market.

Dec 8, 2022

By Adrian Blust, Adam B. LevineOct 11, 2022

Opinion

What corporate Web3 initiatives can learn from the announcement of Starbucks Odyssey.

By Stephanie HurderOct 4, 2022

By Adam B. Levine, William Foxley, Jennifer Sanasie, Wendy OSep 12, 2022

Starbucks (SBUX) is set to begin a non-fungible token-based (NFT) loyalty program called Odyssey that allows customers to purchase and earn digital collectible stamps in the form of NFTs that offer benefits and immersive experiences. “The Hash” panel discusses what this means for the growing market of NFT adoption.

Sep 12, 2022

Finance

Starbucks Odyssey permitirá a sus clientes comprar sellos digitales coleccionables en forma de NFT que ofrecen beneficios y experiencias inmersivas.

By Jamie CrawleySep 12, 2022

Finance

Starbucks Odyssey will allow customers to purchase digital collectible stamps in NFT form that offer benefits and immersive experiences

By Jamie CrawleySep 12, 2022