Starbucks


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The Brains Behind Starbucks Rewards Help Push Coffee Chain Giant Into Web3

Starbucks Rewards is one of the most successful loyalty programs in retail, with about 60 million memberships worldwide. Adam Brotman, the brains behind Starbucks Rewards, is now the co-CEO of Forum3 and helping the coffee giant with Starbucks Odyssey, its Web3-powered loyalty program. As one of CoinDesk's Most Influential 2022, Brotman joins "The Hash" to discuss the significance of expanding the rewards system to blockchain and incorporating digital collectibles.

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Polygon Studios CEO on Partnership With Starbucks

Polygon’s business-development team has managed to land partnerships with major brands entering the Web3 space, including Nike, Reddit, Meta and Robinhood. Polygon Studios CEO Ryan Wyatt, who made CoinDesk's Most Influential 2022 list, discusses the details of their latest collaboration with Starbucks and his outlook for mainstream adoption of crypto.

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Web3

Inilunsad ng Starbucks ang Beta ng Web3 'Odyssey' Loyalty Program

Pinagsasama ng pagsubok ng programang pang-eksperimento ang mga gantimpala ng katapatan ng customer sa pagkolekta ng NFT at iba pang mga gamified na elemento.

Vaso de Starbucks. (Ricko Pan/Unsplash, modificado por CoinDesk)

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Starbucks Unveils Web3-Powered Rewards Program Beta for Select Members

Starbucks has officially launched the beta testing of “Starbucks Odyssey,” a rewards program powered by Web3 technology. “The Hash” panel discusses what this means for mainstream adoption of crypto and the growing NFT market.

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Opinyon

Maaari bang Dalhin ng Starbucks ang Web3 sa Mainstream?

Ano ang Learn ng mga pagkukusa sa Web3 mula sa anunsyo ng Starbucks Odyssey.

(Ricko Pan/Unsplash, modified by CoinDesk)

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Starbucks Odyssey Program to Offer Digital Collectible Stamps in NFT Form

Starbucks (SBUX) is set to begin a non-fungible token-based (NFT) loyalty program called Odyssey that allows customers to purchase and earn digital collectible stamps in the form of NFTs that offer benefits and immersive experiences. “The Hash” panel discusses what this means for the growing market of NFT adoption.

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Finance

Starbucks na Mag-aalok ng NFT-Based Loyalty Program Gamit ang Blockchain Technology ng Polygon

Papayagan ng Starbucks Odyssey ang mga customer na bumili ng mga digital collectible stamp sa NFT form na nag-aalok ng mga benepisyo at nakaka-engganyong karanasan

Starbucks ofrece un programa de fidelización basado en NFT. (Shutterstock)

Finance

Starbucks Teases Web 3 Platform sa NFT Announcement

Sinasabi ng coffee chain na ang mga digital collectible nito ay malamang na chain-agnostic at may mga benepisyong nakatali sa mga pisikal na lokasyon nito.

Starbucks NFTs? (June Andrei George/Unsplash)

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