Nike

Web3

Le géant des vêtements de sport et l'éditeur de jeux Electronic Arts s'associent pour créer de nouvelles expériences immersives dans l'écosystème de jeu EA Sports.

Par Rosie Perper1 juin 2023

Brands like Nike, Starbucks and Gucci have started to make big bets on Web3 through non-fungible token (NFT) sales or metaverse activations. Web3 has also been increasingly adopted in the crypto industry to refer to the future of the internet. So what does this futurist vision actually mean? CoinDesk's Doreen Wang explains.

6 mars 2023

Polygon’s business-development team has managed to land partnerships with major brands entering the Web3 space, including Nike, Reddit, Meta and Robinhood. Polygon Studios CEO Ryan Wyatt, who made CoinDesk's Most Influential 2022 list, discusses the details of their latest collaboration with Starbucks and his outlook for mainstream adoption of crypto.

9 déc. 2022

Analyses

Les plateformes traditionnelles et les méga-entreprises contribuent à introduire les cadres de blockchain dans le courant dominant, mais nous devons délibérément construire des systèmes sur lesquels ces machines d'entreprise ne peuvent T exercer de contrôle.

Par Michael J. Casey2 déc. 2022

Nike has filed a lawsuit against online sneaker reseller StockX for selling unauthorized images of its shoes in the form of non-fungible tokens (NFTs). Separately, Hermès filed against Mason Rothschild after it created NFTs of the luxury designer’s famous Birkin handbags, called “MetaBirkins.” “The Hash” squad discusses the intellectual property implications for tokenizing fashion.

7 févr. 2022

NFT collectibles and fashion startup RTFKT has been acquired by multinational footwear behemoth Nike. Nike has been exploring blockchain tech since 2019, including patenting tokenized shoes. "The Hash" team discusses the implications for Nike making a major move into the metaverse in another step that accelerates Nike's digital footprint.

15 déc. 2021