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Nike
Nike porta i suoi NFT .SWOOSH nei giochi EA Sports
Il colosso dell'abbigliamento sportivo e l'editore di videogiochi Electronic Arts collaborano per creare nuove esperienze immersive nell'ecosistema di gioco EA Sports.

What Does Web3 Actually Mean?
Brands like Nike, Starbucks and Gucci have started to make big bets on Web3 through non-fungible token (NFT) sales or metaverse activations. Web3 has also been increasingly adopted in the crypto industry to refer to the future of the internet. So what does this futurist vision actually mean? CoinDesk's Doreen Wang explains.

Polygon Studios CEO on Partnership With Starbucks
Polygon’s business-development team has managed to land partnerships with major brands entering the Web3 space, including Nike, Reddit, Meta and Robinhood. Polygon Studios CEO Ryan Wyatt, who made CoinDesk's Most Influential 2022 list, discusses the details of their latest collaboration with Starbucks and his outlook for mainstream adoption of crypto.

I marchi salveranno le Cripto? Fai attenzione a ciò che desideri
Le piattaforme legacy e le mega-aziende stanno contribuendo a far entrare i framework blockchain nella cultura comune, ma dobbiamo deliberatamente costruire sistemi sui quali queste macchine aziendali T possano esercitare alcun controllo.

Nike and Hermès File Lawsuits for Trademark Infringement as Fashion Collides With NFTs
Nike has filed a lawsuit against online sneaker reseller StockX for selling unauthorized images of its shoes in the form of non-fungible tokens (NFTs). Separately, Hermès filed against Mason Rothschild after it created NFTs of the luxury designer’s famous Birkin handbags, called “MetaBirkins.” “The Hash” squad discusses the intellectual property implications for tokenizing fashion.

Nike Purchases NFT Fashion and Collectibles Startup RTFKT
NFT collectibles and fashion startup RTFKT has been acquired by multinational footwear behemoth Nike. Nike has been exploring blockchain tech since 2019, including patenting tokenized shoes. "The Hash" team discusses the implications for Nike making a major move into the metaverse in another step that accelerates Nike's digital footprint.
