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Starbucks
The Brains Behind Starbucks Rewards Help Push Coffee Chain Giant Into Web3
Starbucks Rewards is one of the most successful loyalty programs in retail, with about 60 million memberships worldwide. Adam Brotman, the brains behind Starbucks Rewards, is now the co-CEO of Forum3 and helping the coffee giant with Starbucks Odyssey, its Web3-powered loyalty program. As one of CoinDesk's Most Influential 2022, Brotman joins "The Hash" to discuss the significance of expanding the rewards system to blockchain and incorporating digital collectibles.
Polygon Studios CEO on Partnership With Starbucks
Polygon’s business-development team has managed to land partnerships with major brands entering the Web3 space, including Nike, Reddit, Meta and Robinhood. Polygon Studios CEO Ryan Wyatt, who made CoinDesk's Most Influential 2022 list, discusses the details of their latest collaboration with Starbucks and his outlook for mainstream adoption of crypto.
Starbucks lancia la versione beta del programma fedeltà Web3 'Odyssey'
Il test del programma esperienziale combina premi di fidelizzazione dei clienti con la raccolta di NFT e altri elementi gamificati.
Starbucks Unveils Web3-Powered Rewards Program Beta for Select Members
Starbucks has officially launched the beta testing of “Starbucks Odyssey,” a rewards program powered by Web3 technology. “The Hash” panel discusses what this means for mainstream adoption of crypto and the growing NFT market.
Starbucks riuscirà a diffondere Web3?
Cosa possono Imparare le iniziative aziendali di Web3 dall'annuncio di Starbucks Odyssey.
Starbucks Odyssey Program to Offer Digital Collectible Stamps in NFT Form
Starbucks (SBUX) is set to begin a non-fungible token-based (NFT) loyalty program called Odyssey that allows customers to purchase and earn digital collectible stamps in the form of NFTs that offer benefits and immersive experiences. “The Hash” panel discusses what this means for the growing market of NFT adoption.
Starbucks offrirà un programma fedeltà basato su NFT utilizzando la Tecnologie Blockchain di Polygon
Starbucks Odyssey consentirà ai clienti di acquistare francobolli da collezione digitali in formato NFT che offrono vantaggi ed esperienze immersive
Starbucks stuzzica la piattaforma Web 3 nell'annuncio NFT
La catena di caffetterie afferma che i suoi articoli da collezione digitali saranno probabilmente indipendenti dalla catena e avranno vantaggi legati alle sue sedi fisiche.
