Starbucks

Polygon’s business-development team has managed to land partnerships with major brands entering the Web3 space, including Nike, Reddit, Meta and Robinhood. Polygon Studios CEO Ryan Wyatt, who made CoinDesk's Most Influential 2022 list, discusses the details of their latest collaboration with Starbucks and his outlook for mainstream adoption of crypto.

Dec 9, 2022

Web3

Il test del programma esperienziale combina premi di fidelizzazione dei clienti con la raccolta di NFT e altri elementi gamificati.

By Rosie PerperDec 8, 2022

Starbucks has officially launched the beta testing of “Starbucks Odyssey,” a rewards program powered by Web3 technology. “The Hash” panel discusses what this means for mainstream adoption of crypto and the growing NFT market.

Dec 8, 2022

By Adrian Blust, Adam B. LevineOct 11, 2022

Opinion

Cosa possono Imparare le iniziative aziendali di Web3 dall'annuncio di Starbucks Odyssey.

By Stephanie HurderOct 4, 2022

By Adam B. Levine, William Foxley, Jennifer Sanasie, Wendy OSep 12, 2022

Starbucks (SBUX) is set to begin a non-fungible token-based (NFT) loyalty program called Odyssey that allows customers to purchase and earn digital collectible stamps in the form of NFTs that offer benefits and immersive experiences. “The Hash” panel discusses what this means for the growing market of NFT adoption.

Sep 12, 2022

Finance

Starbucks Odyssey consentirà ai clienti di acquistare francobolli da collezione digitali in formato NFT che offrono vantaggi ed esperienze immersive

By Jamie CrawleySep 12, 2022

Finance

La catena di caffetterie afferma che i suoi articoli da collezione digitali saranno probabilmente indipendenti dalla catena e avranno vantaggi legati alle sue sedi fisiche.

By Eli TanMay 4, 2022

Finance

Il lancio del suo prodotto di punta per i consumatori era originariamente previsto per l'inizio del 2020.

By Jamie CrawleyMar 30, 2021