BTC
$104,662.97
-
1.07%
ETH
$2,571.87
-
2.84%
USDT
$1.0001
-
0.00%
XRP
$2.2027
-
3.24%
BNB
$665.12
-
1.69%
SOL
$160.37
-
4.36%
USDC
$0.9997
-
0.01%
DOGE
$0.1996
-
8.45%
TRX
$0.2700
-
2.22%
ADA
$0.7055
-
3.43%
HYPE
$33.60
+
4.39%
SUI
$3.3279
-
6.11%
LINK
$14.22
-
6.72%
AVAX
$21.27
-
5.77%
XLM
$0.2713
-
3.27%
TON
$3.3151
-
2.20%
LEO
$8.8379
-
2.53%
BCH
$405.10
-
0.49%
SHIB
$0.0₄1310
-
7.01%
HBAR
$0.1715
-
4.79%
Logo
  • News
  • Prices
  • Data
  • Indices
  • Research
  • Events
  • Sponsored
  • Sign In
  • Sign Up
Opinion
|Web3 Marketing 2024
Share this article
X iconX (Twitter)LinkedInFacebookEmail

Yes, PR Does Still Matter in Blockchain, Despite Balaji’s Advice

The tech mogul advises entrepreneurs to "go direct" instead of dealing with the media, but that isn't always the best idea.

By Motti Peer|Edited by Daniel Kuhn
Updated Jun 14, 2024, 6:56 p.m. Published May 24, 2024, 2:41 p.m.
(Unsplash)
(Unsplash)

Create a free account to continue reading.

You've reached your monthly limit.

Sign up for free

Already have an account? Sign in

About

  • About Us
  • Masthead
  • Careers
  • CoinDesk News
  • Crypto API Documentation

Contact

  • Contact Us
  • Accessibility
  • Advertise
  • Sitemap
  • System Status
DISCLOSURE & POLICES
CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. CoinDesk has adopted a set of principles aimed at ensuring the integrity, editorial independence and freedom from bias of its publications. CoinDesk is part of the Bullish group, which owns and invests in digital asset businesses and digital assets. CoinDesk employees, including journalists, may receive Bullish group equity-based compensation. Bullish was incubated by technology investor Block.one.
EthicsPrivacyTerms of UseCookie SettingsDo Not Sell My Info
© 2025 CoinDesk, Inc.
X icon
Sign Up
  • News
    Back to menu
    News
    • Markets
    • Finance
    • Tech
    • Policy
    • Focus
  • Prices
    Back to menu
    Prices
    • Data
      Back to menu
      Data
      • Trade Data
      • Derivatives
      • Order Book Data
      • On-Chain Data
      • API
      • Research & Insights
      • Data Catalogue
      • AI & Machine Learning
    • Indices
      Back to menu
      Indices
      • Multi-Asset Indices
      • Reference Rates
      • Strategies and Services
      • API
      • Insights & Announcements
      • Documentation & Governance
    • Research
      Back to menu
      Research
      • Events
        Back to menu
        Events
        • Consensus Hong Kong
        • Consensus 2026
        • CoinDesk: Policy & Regulation
      • Sponsored
        Back to menu
        Sponsored
        • Thought Leadership
        • Press Releases
        • CoinW
        • MEXC
        • Phemex
        • Advertise
      • Videos
        Back to menu
        Videos
        • CoinDesk Daily
        • Shorts
        • Editor's Picks
      • Podcasts
        Back to menu
        Podcasts
        • CoinDesk Podcast Network
        • Markets Daily
        • Gen C
        • Unchained with Laura Shin
        • The Mining Pod
      • Newsletters
        Back to menu
        Newsletters
        • The Node
        • Crypto Daybook Americas
        • State of Crypto
        • Crypto Long & Short
        • Crypto for Advisors
      • Webinars & Events
        Back to menu
        Webinars & Events
        • Consensus 2025
        • Policy & Regulation Conference
      Select Language
      English enEspañol esFilipino filFrançais frItaliano itPortuguês pt-brРусский ruУкраїнська uk