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What Legacy Brands Can Learn From Web3’s Hyper-Cultish Narratives

Traditional companies can ape how blockchain projects build loyalty and community, says one strategist.

Updated Jun 14, 2024, 4:18 p.m. Published Jul 13, 2022, 6:11 p.m.

Footage from a SoulCycle promotional video. The fitness brand told customers to “Find Your Soul.”