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Influencer-Investors Get Perks to Pitch Tokens: Inside Crypto's 'KOL' Economy

Unlike paid shills of yore, "key opinion leaders" invest in the projects they promote on social media. In return for buzz, they can sell tokens sooner than other investors.

Updated May 9, 2024, 7:12 p.m. Published May 9, 2024, 5:26 p.m.
(Matt Cardy/Getty Images, modified by CoinDesk)
(Matt Cardy/Getty Images, modified by CoinDesk)