Starbucks


Vidéos

Polygon Studios CEO on Partnership With Starbucks

Polygon’s business-development team has managed to land partnerships with major brands entering the Web3 space, including Nike, Reddit, Meta and Robinhood. Polygon Studios CEO Ryan Wyatt, who made CoinDesk's Most Influential 2022 list, discusses the details of their latest collaboration with Starbucks and his outlook for mainstream adoption of crypto.

CoinDesk placeholder image

Web3

Starbucks lança beta do programa de fidelidade Web3 'Odyssey'

O teste do programa experiencial combina recompensas de fidelidade do cliente com coleta de NFT e outros elementos gamificados.

Vaso de Starbucks. (Ricko Pan/Unsplash, modificado por CoinDesk)

Vidéos

Starbucks Unveils Web3-Powered Rewards Program Beta for Select Members

Starbucks has officially launched the beta testing of “Starbucks Odyssey,” a rewards program powered by Web3 technology. “The Hash” panel discusses what this means for mainstream adoption of crypto and the growing NFT market.

CoinDesk placeholder image

Analyses

A Starbucks pode levar a Web3 ao mainstream?

O que as iniciativas corporativas da Web3 podem Aprenda com o anúncio do Starbucks Odyssey.

(Ricko Pan/Unsplash, modified by CoinDesk)

Vidéos

Starbucks Odyssey Program to Offer Digital Collectible Stamps in NFT Form

Starbucks (SBUX) is set to begin a non-fungible token-based (NFT) loyalty program called Odyssey that allows customers to purchase and earn digital collectible stamps in the form of NFTs that offer benefits and immersive experiences. “The Hash” panel discusses what this means for the growing market of NFT adoption.

CoinDesk placeholder image

Finance

Starbucks oferecerá programa de fidelidade baseado em NFT usando a Tecnologia Blockchain da Polygon

O Starbucks Odyssey permitirá que os clientes comprem selos digitais colecionáveis em formato NFT que oferecem benefícios e experiências imersivas

Starbucks ofrece un programa de fidelización basado en NFT. (Shutterstock)

Finance

Starbucks provoca plataforma Web 3 em anúncio NFT

A rede de cafeterias afirma que seus itens colecionáveis digitais provavelmente serão independentes da rede e terão benefícios vinculados às suas localizações físicas.

Starbucks NFTs? (June Andrei George/Unsplash)

Finance

Bakkt Digital Wallet, para Bitcoin para Starbucks Points, entra no ar após longo atraso

O lançamento de seu principal produto de consumo era originalmente esperado para o início de 2020.

Starbucks is a Bakkt launch partner.

Pageof 3