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Opinion
|Web3 Marketing 2024
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No, a Sponsored Labeled Crypto Press Release Is Not An Alternative to Editorial Coverage, PR Pro Says

Earned media is often more valuable for Web3 projects than pay-to-play posts, Tal Harel says.

By Tal Harel|Edited by Daniel Kuhn
Updated Jun 14, 2024, 5:04 p.m. Published May 23, 2024, 3:44 p.m.
Pitching a specific reporter often requires more research, but is often a better strategy, Web3 PR expert Tal Harel says. (Egor Vikhrev/Unsplash)
Pitching a specific reporter often requires more research, but is often a better strategy, Web3 PR expert Tal Harel says. (Egor Vikhrev/Unsplash)