|Web3 Marketing 2024

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On-Chain Ads Are Finally Here, in a Win for Privacy and User Experience

Cookies, pop-ups, and sketchy device fingerprinting are on their way out. Web3 users will control their online identities and be served relevant ads.

By Antonio Garcia Martinez

Updated May 22, 2024, 1:00 p.m. Published May 22, 2024, 1:00 p.m.

NEW YORK - CIRCA 1950: A Madison Avenue advertising executive relaxes on his boat circa 1950 in New York City, New York. (Photo by Ivan Dmitri/Michael Ochs Archives/Getty Images) — A Madison Avenue ad exec circa 1950 (Ivan Dmitri/Michael Ochs Archives/Getty Images)